The sparkling water brand S.Pellegrino has been working to promote the Italian luxury market and part of that effort is their first ever collaboration with a designer to reinterpret their label and bottle packaging. Fashion house Missoni was chosen and their vision resulted is this cheerful and very welcoming label that comes in four different colors and includes a signature knit sleeve with bright red star charms. It's quite the treatment for a bottle of water -- seems particularly well suited for a picnic or other outing where a little padding or coziness would be appreciated.
The specially designed bottles were released earlier this year and although they're technically a limited edition 30 million will be distributed to vendors.
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